E-Book Popular Culture In Cross-Cultural Understanding: Roles, Challenges, and Opportunities

E-Book Popular Culture In Cross-Cultural Understanding: Roles, Challenges, and Opportunities

Popular culture exists in variety of form and globally spreads. Form of popular cultures includes music, art, movies, etc. Popular culture significantly increasing in some aspects as its consumers are equally increasing. The expansion of popular culture has the ability to create changes on the world unition. Some types of popular cultures are relevant to represent many countries’ similarities.

            ASEAN (Association of Southeast Asian Nations) is a community that unite countries in Southeast Asia and its cultures creating a new shared identity. It has created some efforts in promoting its cultures which lead to the emergence of sense of shared belonging. As an example, music and movie from each country in Southeast Asia have spread among the ASEAN members and leads to its unity. This creates opportunity for ASEAN to promote its shared cultures to the world.

            Cross-cultural understanding through popular culture is easier to be elaborated and accepted as it offers more aspects that are common and similar to some cultures of other countries. The use of popular culture to promote certain cultures are increasing, especially with the technology development that keeps provide digital platforms for promotion media. Through the development of technology and popular culture, it becomes one of main key in cross-cultural promotion to reach global market.

            This book provides more comprehensive discussion on how ASEAN cultures are able to unite through popular culture. Furthermore, this book also explains the process of the countries’ cultures and shared culture into a global popular culture that spread globally. Lastly, this book unveils the challenges on its process as well as the efforts to overcome the challenges.

E-Book Popular Culture In Cross-Cultural Understanding: Roles, Challenges, and Opportunities ini diterbitkan oleh Penerbit Deepublish Digital