Deskripsi
Sinopsis Buku Critical Problems and Possible Solutions in SMEs
Buku Critical Problems and Possible Solutions in SMEs
As a business organization that has a small and medium scale, SMEs certainly also have their own problems and challenges. If these problems are not resolved, it can threaten the survival of MSMEs. It could be that these problems are recurring problems and are often faced by various SMEs, for example: determining optimal performance measures, managing and mitigating risks that accompany SME business activities, determining the correct form of business model, and even determining a reliable marketing strategy. This book provides several research results related to the problems and challenges faced by SMEs in this area. Some examples of SMEs from various cases are given, for example from SME financing services, wood producers, egg producers, and also restaurants so that they can see it from a variety of perspectives. These problems are studied using relevant research methodologies based on strong Industrial Management practice. The recommended solutions are then based on qualified approaches and tools in the field of Industrial Engineering research, especially Industrial Management.
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