Buku English For Digital And Multimodal Communication

Sinopsis Buku English For Digital And Multimodal Communication

Buku English For Digital And Multimodal Communication

English for Digital and Multimodal Communication serves as a comprehensive guide to understanding and mastering communication practices in today’s digital era, where multimodality has become the norm. Contemporary communication is no longer confined to spoken or written texts alone but integrates multiple semiotic modes—language, visuals, audio, gestures, and interactivity—that work together to construct meaning.

Across ten chapters, this book combines theory, practice, and real-world case examples to illustrate how English functions as a global lingua franca in digital media, ranging from social media, podcasts, and video content to digital branding and cross-cultural communication. The early chapters introduce the differences between digital and traditional communication, the concept of multimodality, and emerging trends in English usage in global digital spaces. The discussion then moves to Multimodal Discourse Analysis (MDA), which provides a solid foundation for analyzing complex digital texts.

Practical strategies are also offered, including how to craft effective captions, hashtags, and threads, as well as storytelling techniques for platforms such as Instagram, TikTok, and Twitter (X). Other sections explore conversational writing for podcasts, digital branding strategies, and the importance of inclusivity and ethics in global campaigns. The final chapters emphasize writing and speaking with multimodal awareness, covering presentation design, the use of gestures and voice modulation, and strategies for engaging audiences in webinars.

Blending academic perspectives with practical applications and case-based insights, this book is designed for students, researchers, educators, and communication practitioners who aim to understand how English can be used effectively in digital and multimodal contexts. It not only sharpens linguistic skills but also equips readers with critical sensitivity to the social, cultural, and technological dimensions of global communication.

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