Buku Muslim Friendly Tourism: Improving Inter...

Sinopsis Buku Muslim Friendly Tourism: Improving International Tourist Revisit Intention

Buku Muslim Friendly Tourism: Improving International Tourist Revisit Intention

Muslims are increasingly aware of the need for places to visit that adhere to Islamic law, which includes all practices that are permitted, avoided, and prohibited. Understanding Muslim travel motivation is very important for tourism market segmentation, the Government can improve infrastructure and marketing tools related to halal tourism to increase travel motivation and establish efficient tourism marketing strategies.

This book examines the impact of Islamic characteristics on the experiential values and personalities of tourists when visiting a destination. This highlights the importance of considering the value of the customer experience when developing destinations and why customers tend to be loyal to a destination. This book can help marketers and governments understand how Islamic characteristics influence the experiential value and personality of tourists, and the importance of considering customer experience value when developing tourist destinations. Destination marketers can ensure tourist satisfaction by observing Islamic principles and practices.

Islamic attributes and experiential value have a sizable impact on tourist satisfaction, intention to revisit, and experiential value. Satisfaction moderates the relationship between experience value and intention to return among international Muslim visitors to Indonesia. By focusing on the quality of Islamic places and ensuring implementation by tourism managers and local governments, local governments can benefit from the expansion of Islamic tourism. The aim is to maintain and increase the satisfaction of international Muslim tourists so that they will return to the same location.

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