Buku Tailoring E-Commerce Ecosystem: Trend an...

Sinopsis Buku Tailoring E-Commerce Ecosystem: Trend and Challenges

Buku Tailoring E-Commerce Ecosystem: Trend and Challenges

This book provides a comprehensive overview of e-commerce trends in Southeast Asia and Indonesia while exploring the rapid development of social commerce. In addition, it discusses the adoption of e-commerce by Micro, Small, and Medium Enterprises (MSMEs), including the digitalization of traditional markets and convenience stores. Consumer behavior, both in e-commerce and social commerce, is analyzed in depth, covering trends in impulsive shopping and the use of digital payments.

Other discussions include the quality of e-commerce platforms and challenges within the logistics and delivery ecosystem. The main focus is placed on quality assurance and the role of fulfillment warehouses in supporting efficient e-commerce operations. This book highlights various aspects that influence the success of e-commerce, including innovations in services and operational efficiency.

Berikut Daftar Isi Buku Bisnis berjudul Tailoring E-Commerce Ecosystem: Trend and Challenges, diantaranya:

• The Growth of E-Commerce
• Social Commerce: The Next Frontier of E-Commerce
• MSMEs on-boarding on E-Commerce Platform
• Digitalization of Traditional Wet Markets and Convenience Store
• Influencing Factors of Digitalization of Micro, Small, and
  Medium Enterprises (MSMEs)
• Online Transaction Behavior in E-Commerce
• Consumer Behavior in Social Commerce

Spesifikasi Buku
Kategori Buku: Buku Bisnis
Penulis : Rifan Ardianto
Halaman : 122 hlm., Uk.: 17.5×25 cm
ISBN : 978-623-02-9874-5
Tahun Terbit : 2025

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