Buku Global Business: Innovation, Strategy, a...

Sinopsis Buku Global Business: Innovation, Strategy, and Sustainable Growth

Buku Global Business: Innovation, Strategy, and Sustainable Growth

This book presents a comprehensive exploration of global business as a dynamic and borderless system shaped by technological change, cultural exchange, and institutional collaboration. It positions global business as an evolving field that requires continuous learning, innovation, and adaptive capabilities across disciplines and countries.

The early chapters trace the historical evolution of global trade, from the Silk Road and Spice Route to the Industrial Revolution and today’s digital economy, demonstrating how technological progress, political structures, and cultural interactions continuously reshape business models and competitive dynamics. Contemporary discussions highlight global trade institutions and the expansion of e-commerce to illustrate how global and local forces interact in practice.

Looking forward, the book emphasizes the transformative roles of artificial intelligence, data-driven decision-making, and sustainability. It argues that long-term competitiveness depends on agility, innovation capability, and responsible resource management aligned with the Sustainable Development Goals (SDGs).

The later sections develop a systemic perspective on innovation and technology management, highlighting leadership, organizational capabilities, and policy coordination as key drivers of innovation outcomes. Overall, the book provides both analytical insight and pedagogical guidance for students, educators, and practitioners seeking to understand and navigate global business in an interconnected, collaborative, and rapidly changing world.

Berikut Daftar Isi Buku Bisnis yang berjudul Buku Global Business: Innovation, Strategy, and Sustainable Growth, diantaranya:

• Introduction: Redefining Business in the Age of Global Connectivity
• Business in Global Citizenship: Past, Present, and Future
• Innovation and Technology Management: Systems, Strategy, and Sustainable Futures
• The Importance of Creativity and Innovation Management in Business
• Financial Metrics for Profitability Assessment in Global Business
• Conclusion: Collaborative Pathways for Global Citizenship and Innovation

Spesifikasi Buku
Kategori Buku: Buku Bisnis
Penulis : Daniel Hermawan, Abiodun Egbetokun, Samson Oladejo, Elvy Maria Manurung, Felivia Kusnadi
Editor : Afifah A.
Halaman : viii, 205 pages, Uk.: 15.5×23 cm
ISBN : 978-634-01-2631-0
Tahun Terbit : 2026

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