Buku Quantitative Research on Halal Research

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Sinopsis Buku Quantitative Research on Halal Research

Buku Quantitative Research on Halal Research

The first chapter presents research to identify the value of consumer willingness to pay for halal certification in snack food products. the second chapter is a research on the design and implementation of measuring the level of supply chain performance using the balanced scorecard method. whereas the third chapter examines the differences between two groups of consumers who are ready to pay more for halal products and those who are not. the fourth chapter explains the risk management of halal product contamination in the disaster logistics system. and lastly, the fifth chapter is a review of the theory of the service dominant logic of the influence of the halal marketing mix on service quality

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