Deskripsi

Sinopsis Buku Tailoring E-Commerce Ecosystem: Trend and Challenges

Buku Tailoring E-Commerce Ecosystem: Trend and Challenges

This book provides a comprehensive overview of e-commerce trends in Southeast Asia and Indonesia while exploring the rapid development of social commerce. In addition, it discusses the adoption of e-commerce by Micro, Small, and Medium Enterprises (MSMEs), including the digitalization of traditional markets and convenience stores. Consumer behavior, both in e-commerce and social commerce, is analyzed in depth, covering trends in impulsive shopping and the use of digital payments.

Other discussions include the quality of e-commerce platforms and challenges within the logistics and delivery ecosystem. The main focus is placed on quality assurance and the role of fulfillment warehouses in supporting efficient e-commerce operations. This book highlights various aspects that influence the success of e-commerce, including innovations in services and operational efficiency.

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